New Pay Per Post feature - PPP Direct

I think everyone knows that I've been a big proponent of several online "pay to blog" services. So long as we're honest about what we do, and only take jobs which we feel are appropriate and that we can ethically promote, I see no reason why the independent blog owner shouldn't be able to make money blogging.

That's why I'm so pleased (tickled, really) about the newest feature added to PayPerPost. PPP Direct allows advertisers to contact small blog owners directly and request an article with that blogger - and allows both sides to negotiate on prices, article size, tone (I only take neutral opportunities, myself - if your service isn't good enough for me to WANT to write positively about it, then why even begin?) until an agreement is reached.

Obviously this is great for independent small bloggers - now we have a vehicle to manage and negotiate directly with advertisers. We can build relationships, one on one, with companies that we like; and advertisers can really decide what blogs they want to work with (not just have a "basket" of random blogs). It gives us a sort of "advertising escrow service" which provides us both some safety and structure over the whole negotiations process.

But it's great for advertisers as well, because PPP Direct cuts out a lot of the overhead other blog advertising services use. Many companies charge a 50%-100% markup on these posts - so if you want to pay a blogger $25, you're going to have to spend $50 on the post (ouch!) But if you use PPP Direct, there's a 10% fee (5% of which covers their credit card processing fees) so for that same $25 post you'd spend $27.50. That's a REALLY good deal and allows advertisers to spend more money on the blogger, for higher quality posts.

Of course, this isn't the only new feature the latest release has added. It is, however, one of the nicest I've seen in a while. The availability of PPP Direct means that I can maintain my standards when it comes to selecting opportunities, and still be able to pay my costs. Which is nice, because lately I hadn't been able to find as much that interested me - now I'm excited about personal opportunities that will really "fit" the style and mood of my blog. So if you're interested in me writing about you - just click that "Hire Me!" button on the right and let's talk :)